Since launching our first store in 2019 in Malaysia, AB Boutique means “Muslimah New Generation Spring”, and was created as an inspiration for Muslimah women to be fashionable, modern, trendy, and sophisticated. This inspiration appropriately gave birth to our tagline: “AB For You”.

We understand the needs and desires of our customers, who are at the heart of our business. We strive to re-define Muslimah lifestyle and culture by understanding current fashion trends, to produce and provide apparel that is of many qualities.

With over 20 outlets in 2020, AB Boutique products range extensively from classic, modern, elegant, smart, to casual. Produced with the finest quality fabrics and workmanship, we are well appreciated across Malaysia nationwide.